Ambassador 2025

💫 Meet Our First Ambassador: Danielle Donohoe

We are absolutely delighted to welcome Danielle Donohoe as our very first official ambassador!

Danielle brings incredible warmth, energy, and commitment to supporting bereaved families. Her open-hearted approach and passion for breaking the silence around baby loss make her a powerful voice for change – and we’re honoured to have her championing the work of Little Forget Me Nots Trust.

Here’s a little more from Danielle herself:

*“Hi everyone!
I'm Danielle Donohoe. I live in Banbridge, though I’m Tyrone born and bred! I work as a freelance marketer, and you’ll usually find me sharing life, ramblings, and mum fashion over on Instagram.

I’m mummy to Elsie (6), Marla (4), and our little angel Ellie – Elsie’s twin sister.

We lost Ellie at around 21 weeks pregnant, and that loss absolutely broke me. I was so naive to the prevalence of baby loss, and I’ll be forever grateful to the hundreds of angel mummies who reached out through social media with their stories and support. Through those shared heartaches, I found comfort.

I'm not sure how I would have got through those early days without them – and yet I know many go through this heartbreak in silence.

That’s why I’m passionate about breaking the taboo around baby loss. Grief is grief. Loss is loss. Heartbreak is heartbreak – no matter when.

I want to use whatever platform I have to raise awareness and speak up. To have the awkward conversations. To be a voice for anyone who needs it. For Ellie, and for all our little angels who deserve to be spoken about and remembered always.

I want to help change perspectives, so future generations can grieve outwardly and never feel they have to hide their heartbreak.

I'm so excited to be part of the amazing Little Forget Me Nots Trust team.”*


With Danielle by our side, we look forward to creating more awareness, reaching more families, and continuing to open up compassionate conversations around baby and child loss.

Stay tuned for new projects, creative collaborations, and events led by Danielle in memory of beautiful Ellie.